“PyeongChang 2018 was our first Olympic Winter Games, and also the first of three consecutive Olympic Games in Asia, which is a very important region for our company,” said Asahiko “Duke” Nishiyama, Executive Vice President and Executive Officer, Bridgestone Corporation.
“Our Worldwide Olympic Partnership continues to provide a powerful platform for showcasing our world-class products and services, as well as our commitments to community service, environmental stewardship and supporting diversity.”
Bridgestone supplied its industry-leading Blizzak winter tyres to International Olympic Committee (IOC) vehicles, and actively supported the journey of its first global roster of athletes at PyeongChang 2018.