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POTENZA

Potenza performance passenger tyres

Engineered for performance.

Born from Bridgestone’s long association with Formula One racing, the Potenza range of tyres offers the optimum mix of control, speed and stability.

With incredible responsiveness and high speed stability, Potenza tyre gives you the ultimate driving experience.

Performance

Bridgestone Potenza S007A

Developed to provide exceptional grip and outstanding steering response, the Potenza S007A is a high speed performance tyre. More...

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Bridgestone Potenza Adrenalin RE003

Prepare to be driven by pure adrenalin. More...

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Bridgestone Potenza RE050A

Push your prestige sports car to its limit with the ultra high performance tyre. More...

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Bridgestone Potenza S001

Take the ultimate drive with the ultimate performance tyre for premium sports cars. More...

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Bridgestone Potenza S007

Developed as original equipment for Ferrari F12 Berlinetta & Aston Martin DB11, the S007 has been designed for high-speed. More...

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Bridgestone Potenza RE070

Features a block-tread pattern that minimises tread movement achieving less noise and greater handling. More...

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Bridgestone Potenza RE080

Turn up the heat on the street with the performance tyre for small sporty sedans. More...

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Benefits of Bridgestone Potenza Tyres

The asymmetrical rigid tread design of Potenza tyres delivers the ultimate in control and stability during cornering. In the wet, simulation straight grooves expel water and significantly reduce the risk of hydroplaning.

Semi slick shoulder design gives the tyre maximum grip during cornering, while its larger contact area also means greater steering responsiveness on the straights.

Potenza’s sidewalls are reinforced using polyethylene terephthalate, resulting in higher tyre stability and improved traction. Rim guards also increase the tyre’s contact area and grip.

The inside offset twin rib and 3D centre block mean when you drive on Potenza tyres, you get a sharp, smooth response the moment you turn the steering wheel.

The 60º angled block sipes give the tyres the same effect as the nose of an F1 racing car, and improves traction and braking.

The tyre’s large, reinforced outside block, which takes most of the load when cornering, results in superior handling in both wet and dry conditions.

The Next generation of Run flat Technology has arrived

Potenza S001 RFT

Bridgestone’s Next Generation Run Flat tyre – the Potenza S001 RFT delivers a new level of ride comfort that redefines our understanding of Run Flat Technology.

Drivers can now experience the confidence that comes with Run Flat tyres while enjoying all the comforts of a premium performance tyre.

The Challenge

The ability of conventional Run Flat Technology tyres to be driven on after losing air pressure is achieved primarily through a reinforced sidewall.

This thicker sidewall prevents the tyre from collapsing, so it can continue to support the weight of a car with zero air pressure.

A consequence of the reinforced sidewall is that, when inflated, Run Flat tyres deliver a slightly stiffer drive than conventional tyres.

A thinner sidewall would solve this, but doing so would cause the sidewalls to overheat in Run Flat conditions, weakening the reinforcing rubber - effectively cancelling the benefits of RFT.

"I was impressed… with no air pressure in it, it really does the job." – Alex Inwood, MOTOR Magazine

The Innovation

To overcome this limitation Bridgestone introduced two new heat-suppressing technologies to the design of the Potenza S001 RFT.

Nano Pro–tech™
To combat heat generation from within the tyre, Bridgestone utilised Nano Pro-Tech™ to develop a new rubber compound for the reinforced sidewall.

By optimising the distribution of carbon molecules and minimising the friction between them, this new rubber compound reduced heat generation significantly.

Cooling Fin technology
To suppress heat generation on the outside of the tyre, Bridgestone introduced protrusions (fins) along the tyre wall exterior.

These fins disrupt airflow, directing cool air downwards towards the tyre’s surface.

Cooling Fin Technology on Run Flat tyres

The Results

Through these innovations Bridgestone was able to develop a thinner sidewall for the Potenza S001 RFT, without compromising its Run Flat durability.

From a ride comfort perspective the positive effects of the thinner sidewall are significant.

Across every performance indicator the Potenza S001 RFT easily surpasses its predecessors, delivering results that rival its conventional S001 counterpart.

When comparing the Next Generation Potenza S001 RFT to conventional Run Flat tyres, Ken Gratton of Carsales.com.au said

"…in back to back testing there’s quite a difference… ride comfort is significantly better."

An additional strength of the Potenza S001 RFT is that it can be repaired.

Absolute proof of Bridgestone’s ongoing commitment to product innovation, the Potenza S001 RFT represents a significant breakthrough. By bringing together the strengths of Run Flat Technology with all the comforts of high-end performance, it sets the new standard for its category.